Learn to Read, Connect With, and Close Any Personality Type
Join Dr. Rick Ruperto for a Live, Interactive Training That Will Transform How You Sell Forever

Ask yourself:

- Have you lost a “sure thing” sale in the last 30 days?
- Do some prospects seem to instantly trust you while others remain skeptical?
- Are you tired of hearing “I need to think about it” from buyers you know you could help?
- Do you sometimes feel like you’re speaking a different language than your prospect?
If you answered “yes” to any of these, there’s a reason: You’re losing sales because of personality mismatches you can’t see.
Every day, sales professionals and entrepreneurs lose deals they should be winning
– not because of their product or price, but because they’re missing the hidden signals different personalities send.
The cost? Thousands in lost commission, wasted time, and missed opportunities.
Discover the breakthrough personality-based selling system
- Instantly identify your buyer’s personality type
- Naturally adapt your approach to match their needs
- Close 30-50% more deals by speaking their language
- Reduce your sales cycle by up to 40%
Dr. Rick Ruperto

✔ Clinical expert turned sales professional
✔ Generated tens of millions in sales across
multiple industries
✔ Developed a unique system combining behavioral
psychology with practical sales techniques
✔ Trained thousands of sales professionals
and entrepreneurs
✔ Known for making complex psychology practical
and immediately applicable
During This Interactive 3-Hour Training, You'll Learn:
The Hidden Psychology of Sales Success
- The 4 core personality types and how to spot them within seconds
- Why certain prospects instantly trust you (while others remain skeptical)
- The subtle signals that tell you exactly how each type makes decisions
- How to read buying signals that 90% of salespeople miss
Breakthrough Personality Techniques
- The 3-word phrase that instantly builds trust with analytical buyers
- Why “relationship selling” backfires with certain personalities
- The psychological trigger that makes difficult prospects suddenly open up
- How to prevent “hot” prospects from mysteriously going cold
Practical Implementation Framework
- Natural language patterns that build instant rapport
- Personality-specific objection handling templates
- The exact words that close each personality type
- Real-world practice with different buyer types
Picture yourself:

- Walking into every sales conversation knowing exactly how to read your prospect
- Confidently adapting your approach based on clear personality signals
- Understanding exactly why that “difficult” prospect type is no longer difficult
- Seeing your closing rates climb because you’re finally speaking each buyer’s language
- Closing deals in 40% less time because you’re matching your buyer’s decision-making style
TESTIMONIAL

2.5 years ago I was able to participate in a sales training with Paul Martinelli for 2 days, and it was an entire game-changer. Our company was doing well, but I felt there was one more stage – one more step that I could take. That year was our best year yet, by 33% – actual figures. Not just in the results, but also in how I think about and approach sales. There is a process that you have to practice. It has been an invaluable investment that has paid many times over in ROI.
Karl Pister, Business Owner


Rob Followell, Business Owner & CEO


Being a Walmart buyer, I think it is safe to say that I used to listen to all kinds of sales pitches, and was very good at it. But this program that Paul has put together is the best I have ever seen. One thing this program did for me was it helped remove buyer uncertainty. I used these techniques in my own business last year, and grew that business by 112%, and I am on trend to double that again this year. I think all sales professionals owe it to themselves to jump to the next level. By investing in this program, perhaps the only problem you will have is that you did not jump in sooner.
Steven Chen, Business Owner & Former Walmart Buyer


Understanding personality types transformed my entire sales approach. I now know exactly how to adapt my communication for each buyer – using data and facts for analytical types, while focusing on emotions and relationships for amiable ones. My closing rate has increased significantly, and I’m building stronger client relationships because I can recognize and respond to each personality type’s unique buying signals.
Jeff Boggs, Sales Professional


Over the past few years I have worked directly with Dr. Rick in the Martinelli Sales Method. Through his next-level lessons on “advanced sales mastery” I have learned how to enter my next season as a top notch salesperson by mastering the art of selling to different personality styles and communication styles, and through scripting. As a result, my sales have doubled in the past 2 years, and I am able to meet with my clients, associates, and brokers in my office with a higher level of confidence and engagement.
Susan Recarey, Realtor


This sales training has taken my ability to connect quickly and opened many more doors of opportunity for my business. What is really making a difference is learning how important your wording and tones can be for different personality types. I use this as much as I can and with his help use it even more effectively now.
Russell Shaw, Leadership Coach

Who Is This Perfect For?


Sales Professionals
looking to increase their closing rate by 30-50%

Entrepreneurs
who need to sell more effectively

Business Owners
who want better results from sales conversations

Anyone who relies on sales
for their income or business growth
Live Interactive Training
Date:
Time:
Format:
Investment:
personality types costs you:

✔ Lost opportunities with prospects you should be closing
✔ Time wasted on approaches that push buyers away
✔ Commission and revenue left on the table
✔ Confidence in your sales conversations
Think about it: How many sales have you lost this month because something felt “off”? Those weren’t bad prospects. They were personality mismatches you can learn to prevent.
Immediate Tools & Resources:


Live, interactive training with Dr. Rick

Real-time practice opportunities

Personal feedback on your approach

Quick-reference personality guides

Recording of the session

Framework for identifying personalities fast

Specific language patterns for each buyer type
Your investment today is $247.
- Just one additional closed deal will pay for this training many times over
- Our participants typically see ROI within their first week
- You’ll close 30-50% more deals once you understand personality types
- You’ll save countless hours by knowing exactly how to approach each prospect
This isn't a typical virtual training where hundreds watch passively. We're keeping the group small to ensure:

- Lost opportunities with prospects you should be closing
- Time wasted on approaches that push buyers away
- Commission and revenue left on the table
- Confidence in your sales conversations

FAQs
FREQUENTLY ASKED QUESTIONS
Q: Do I need any special preparation?
A: Just bring a computer/tablet with a camera, stable internet connection, and note-taking materials. Come ready to participate and practice.
Q: Will this work in my industry?
A: Just bring a computer/tablet with a camera, stable internet connection, and note-taking materials. Come ready to participate and practice.
Q: Is this just theory, or will I get practical tools?
A: Just bring a computer/tablet with a camera, stable internet connection, and note-taking materials. Come ready to participate and practice.
Q: What if I can't make the whole session?
A: Just bring a computer/tablet with a camera, stable internet connection, and note-taking materials. Come ready to participate and practice.
Q: How is this different from other sales training?
A: Just bring a computer/tablet with a camera, stable internet connection, and note-taking materials. Come ready to participate and practice.
YES! I Want to Master Personality-Based Selling
- Secure My Spot for $247 Limited to ensure personal attention and interaction
Your next prospect is waiting. Will you know exactly how to read, connect with, and close them?
Don’t let another deal slip away because of personality mismatches you could have prevented.