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Sales coach teaching assumptive language techniques to improve the sales process.

Using Assumptive Language in Sales

One of the biggest obstacles in sales isn’t rejection—it’s indecision. When prospects feel unsure, they hesitate, delay, or avoid making a commitment altogether. Surprisingly, many salespeople unintentionally reinforce this uncertainty

Sales professional creating urgency in the sales process

Prospects Delay Decisions Without Urgency

One of the biggest challenges salespeople face is prospects who delay making a decision. Even when they’re interested, they often put off committing to a purchase. Without urgency, deals get

Sales professional enhancing their sales strategy.

Buyers Need More Than Just a List of Benefits

Most salespeople focus only on the benefits of their product or service. They explain what their prospect will gain by purchasing, but they fail to consider the other side of

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