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How to Master Sales Methodology and Stand Out from the Competition

Salesperson studying market and competition as part of effective sales methodology.

In sales, knowing your product is only half the battle. Without understanding the competitive landscape and the broader market, you risk falling behind your prospects who are often more knowledgeable than you are about your industry. The best salespeople don’t just know their products—they are experts in the entire ecosystem surrounding their offerings. I learned […]

How to Build Confidence and Close More Deals with Sales Training

Sales coach teaching a client how to confidently walk away from a deal to increase success.

One of the most important skills any salesperson can learn is how to walk away from a deal when it’s not right. While that may seem counterintuitive, knowing when to stop selling and start creating space for the prospect to decide is a powerful technique. As salespeople, it’s easy to fall into “convincer mode”—trying to […]

How to Create a Sales Plan for Maximum Results

Sales professionals developing a comprehensive sales plan for success

Unless you are paid a salary and earn nothing through commission, you are self-employed. I think this is why so many salespeople fail in their first year of sales. It makes perfect sense when you consider that 80% of all new businesses fail in the first five years, and nearly 90% of those failures occur […]

Overcoming Price Objections with Sales Training

Salesperson addressing a price objection using effective sales strategies.

Price objections are one of the most common hurdles in sales. When a prospect says you’re too expensive, it’s easy to feel defeated. However, what if I told you that there’s a way to handle this objection that doesn’t involve lowering your price? These objections may be tricky because they often arise when a prospect […]

How Business Coaching Can Help You Scale Your Sales Success

Entrepreneurs receiving business coaching to scale sales and business success

As an entrepreneur, you need to make tough decisions every day. One of the most important decisions is choosing the right path for your business growth. How do you ensure that you’re growing in the right direction? When I first started my journey, my friends and family thought I was crazy. I worked long hours, […]

Rapport in Sales: A Lifelong Commitment, Not a Single Step

Sales coach explaining the importance of continuous rapport-building

In many sales training programs, building rapport is taught as a step in the sales process. In reality, rapport is not something you check off a list—it’s an ongoing process. From the first four seconds of interaction to every subsequent meeting, rapport is the foundation of a strong client relationship. The moment you treat rapport […]

The Power of Social Proof in Sales: “Most People Chose This”

Salesperson presenting options to a client

Human decision-making is deeply influenced by life programming. It’s where we get the saying “Better safe than sorry.” This is one of the most powerful programs all of us have had drilled into our minds at an early age. Don’t touch the stove, for example. Be safe. Don’t run with scissors. Don’t jump off the […]

What Decision Makers Really Want: Answering the Core Sales Question

Sales professional in a business meeting.

Every decision maker, when evaluating your offer, ultimately asks one question: “What’s in it for me?” This question goes beyond price—it touches the core of human motivation: the need to fulfill personal wants and needs. Price often takes a backseat when decision makers focus on the emotional and experiential benefits of your offer. For instance, […]

Rethink Your Follow-Up Strategy: Transforming “Just Checking In”

Business coach explaining effective follow-up strategies

The phrases “I’m just checking in” and “I’m just following up” are common among salespeople. They’re also ineffective and may even hurt your sales efforts. When prospects hear these phrases, they immediately sense an accountability push which may not align with their level of commitment. They think you’re about to try to hold them to […]

The Foundation of Sales Success: Proven Systems Over Quick Fixes

Sales coach teaching sustainable growth strategies.

Sales sometimes feels like a frustrating cycle: starting, stopping, and starting again without any real progress. Many entrepreneurs fall into the trap of seeking quick fixes, like watching videos on objection handling or cramming closing techniques. These approaches fail because they lack a solid foundation, leaving you with one tool—lowering your price—which often leads to […]

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